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You know the book you want to write.
You have years of expertise. You know who you want to help and how you want to help them. You probably have some notes, an outline, maybe even a few chapters.
(Heck, you might even have a finished manuscript!)
But there's one question you may not have answered yet:
What is this book actually going to do for your business?
You want it to position you as an authority. You want those doors to podcasts, stages, media, and partnerships to swing right open. You see it bringing the right people into your world, generating qualified leads who turn into clients.
But when you're focused on getting the book written, it's too easy to tell yourself: “I'll figure all of that out once it's out there.”
And that's exactly how authors end up with a finished book...and no clear plan for what to do with it.
Don’t write the book first and figure out the ROI later.
If you want your book to grow your business, decide what you need it to do before you finish writing it.
Give the book a job. Decide what happens after someone reads it. Then build a plan for putting it to work. Your Signature Book isn't just a book.
It's a strategic business asset.
That’s what we’ll build in the Signature Book ROI Intensive.
Over three focused sessions, you'll create the strategy for turning your book into an asset that supports your business for years to come.
Day 1: Give Your Book a Job
Here’s where we’ll define your book’s ROI before you put pen to paper (or fingers to keyboard).
You’ll get clear on:
- The purpose of your book and the transformation it creates
- The #1 business goal your book needs to support: authority, visibility, lead generation, or offer sales
- What measurable ROI looks like for your book
- Whether your ideal reader and your larger business are strategically aligned.
You'll leave Day 1 knowing exactly what you need your book to accomplish and how you'll know it's working.
Day 2: Build the Bridge
Next is all about deciding what happens after someone reads your book. If your ideal reader finishes your book thinking, “I want more from this person,” where do they go next?
You'll determine:
- The one next step you want readers to take
- What you'll offer them to make that next step valuable
- How they'll move into your larger ecosystem
- Where that relationship can ultimately lead
You'll leave Day 2 with your Reader-to-Business Bridge:
BOOK → NEXT STEP → RELATIONSHIP → BUSINESS OUTCOME
Day 3: Put Your Book to Work
Now it’s time to build your leverage plan. Because publishing—and even launching— is not the finish line.
You'll choose:
- Your primary leverage path based on the goal you set on Day 1
- The three highest-priority ways you'll use your book to create that result
- What needs to happen before publication
- How you'll keep leveraging the book after it's released
You'll leave Day 3 with your completed Signature Book ROI Strategy: a clear plan for turning your book into a business asset.
Imagine knowing what your book is going to do before you finish writing it.
Instead of hoping your book leads to more visibility, clients, speaking opportunities, or authority...you have a plan for creating those outcomes.
Instead of publishing and asking: “Now what?”
You already know.
What past participants say...
“The Signature Book ROI Intensive helped me begin with the end in mind and work backwards from there. It gave me a clear roadmap and broke the process down into smaller, digestible components. As a busy working professional, writing a book is something I’m adding onto everything else I’m already doing — so being able to see the steps, put them on a schedule, and know what needs to happen next makes the whole thing feel much more achievable.”—Debra
"Your workshop was very interactive, very insightful, and very practical. It helped me take the next step forward in how I'm thinking about my business and the way I want to help my clients."—M.G.
“After working with Rachel, I walked away with a clear path forward....Now I have a roadmap for turning my body of work into a book that can open doors, expand my visibility, and create opportunities for my business for years to come. I left the session more confident than ever that I can actually make this book happen."—Linda Sidhu, Founder of the MixerMind
“I'd been toying with the idea for a while of writing a book to accompany an album I am about to release, and when I found out [Rachel] was hosting a 3-day workshop called [Signature Book ROI Intensive], I decided to sign up.
Over the next three days, Rachel and Krisha helped us navigate the abstract publishing forest so we could see a clear path ahead...The materials were very useful and clear. The conversations and connections that happened during the live video calls were eye-opening... I learned so much in a few hours!
But what struck me the most was their teaching style — they were both calm, organised and punctual, focused... They answered every single one of our questions. They were generous with their time and knowledge, and allowed everyone to express themselves in their own time and work at their own pace.
I felt safe, seen, heard and left with a plan of action, inspired and hopeful, and with a warm, fuzzy feeling inside."— Natalia Farran
“I’m seeking insights for a category-of-one message/marketing approach. This was SO USEFUL!”—Stephen
This is for you if...
- You already know the book you want to write
- You have expertise, experience, or a body of work you want to turn into a book
- You have a clear sense of who the book is for and what you want to help them achieve
- And you want your book to do more than sell copies
You want your book to build your business.
This is not the right workshop if you're still trying to figure out what your book should be about, it’s just a passion project, or you don’t imagine a bigger life for your body of work.
You don’t need a finished manuscript. You might be starting from just an idea, an outline, a partial draft, or even a completed book that still needs a business strategy behind it.
Here’s exactly what you get.
- Live Coaching
Get help applying the strategy to your book and business. - 3 Virtual Live Working Sessions
September 29–October 1 | 10–11 AM PDT | Zoom - Signature Book ROI Strategy Document
Complete it alongside the training so you leave with your strategy mapped. - Lifetime Access to the Recordings
By the end, you'll have clarity on:
- Your book's job
- Your definition of ROI
- Your Ideal Reader
- Your Reader-to-Business Bridge
- Your leverage priorities
- Your next steps
About Your Host,
Rachel Harrison-Sund
Publishing Strategist | Founder of Expert to Author
Rachel Harrison-Sund is a self-publishing strategist and the creator of Expert to Author. A two-time award-winning art director turned publisher, she's released 1,000+ titles under various independent brand names, taught 5,000+ students, and built a 100K subscriber YouTube channel dedicated to helping people navigate the world of self-publishing.
Her work has been featured in Forbes, Money, and Applied Arts.
Rachel's expertise combines strategy, publishing, and design; helping coaches, consultants, and experts transform their knowledge into books that position them as the go-to authority in their space.
She built Expert to Author because she believes your message is too important to stay stuck in your head.
EARLY BIRD PRICING ENDS SEPTEMBER 27 AT 11:59 PM PDT
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