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If you’re a coach, consultant, service provider, entrepreneur, practitioner or creative who has years of expertise and a message worth sharing — but no book yet (or a stalled manuscript collecting dust) — this is for you.
You know a book would change things.
More credibility. Better clients. Podcasts, stages, partnerships that currently feel just out of reach.
So why isn't it written?
Not because you lack the ideas or the expertise. But because you've never had a clear strategy for how to get it finished or how to leverage it for bigger impact and business revenue.
That's what these three sessions fix.
What's a Signature Book?
A Signature Book is a high-impact book built around your unique approach: your frameworks, your methodology, your hard-won perspective. Its job isn't just to exist. Its job is to build your brand, attract the right people, and drive real results for your business.
It's not a 300-page magnum opus. It's a precision tool.
And it starts with the right foundation.
What We’ll Work On Together
- Clarity Your Ideal Reader Transformation Statement—using the 3-question framework that tells you exactly where your Ideal Reader is stuck and what truth they need to move forward
- Uncover Your book’s Busted Assumption—the new way of looking at your Ideal Reader’s problem that instantly gets their attention
- Your leverage plan, so that you know exactly how your finished book will get you more leads, visibility, and paying clients and customers.
Which means you'll finally be positioned to:
- Land higher-calibre podcasts, speaking gigs, and media features
- Attract premium clients who are pre-sold on your expertise before the first call
- Build authority on sight — so your name carries weight in rooms you're not even in
- Create a marketing tool that works for you long after you stop actively promoting it
- Increase your visibility, grow your audience, and open new revenue opportunities
Testimonials
"After coming across one of Rachel's interviews on YouTube... I signed up to her newsletter. I was initially drawn to her calm presence, her intelligent comments, insightful questions, sense of humour and cool demeanour: always informative in a lighthearted way, made everything sound possible and achievable... provided you were prepared to put the work in.
I'd been toying with the idea for a while of writing a booklet to accompany an album I am about to release, and when I found out she was hosting a 3-day workshop called Signature Book Strategy Sessions, I decided to sign up.
Over the next three days, Rachel and Krisha helped us navigate the abstract publishing forest so we could see a clear path ahead... I wasn't sure it was even going to apply to my project, or whether I was going to be able to relate to the content of the workshop, but I was intrigued and thought I was bound to learn something along the way.
I needn't have worried at all — about anything! The materials were very useful and clear. The conversations and connections that happened during the live video calls were eye-opening... I learned so much in a few hours! But what struck me the most was their teaching style — they were both calm, organised and punctual, focused... They answered every single one of our questions. They were generous with their time and knowledge, and allowed everyone to express themselves in their own time and work at their own pace. I felt safe, seen, heard and left with a plan of action, inspired and hopeful — and with a warm, fuzzy feeling inside."
— Natalia Farran, London, August 19, 2026
Workshop attended: Signature Book Strategy Sessions, August 10–12, 2026
“I went into the Signature Book Strategy Sessions trying to figure out how to take what was in my head and get it onto paper. I came out realizing I needed to step outside of myself and ask: What am I trying to accomplish? Who is my audience? And what do I want them to take away from this? That subtle mindset shift really helped clarify what I needed to talk about and got me focused on the problem I’m trying to solve for my audience.” - Debra
“The Signature Book Strategy Sessions helped me begin with the end in mind and work backwards from there. It gave me a clear roadmap and broke the process down into smaller, digestible components. As a busy working professional, writing a book is something I’m adding onto everything else I’m already doing — so being able to see the steps, put them on a schedule, and know what needs to happen next makes the whole thing feel much more achievable.” - Debra
Exactly What You Get:
- 3 live 60-minute Zoom sessions — September 29th, 30th, and October 1 at 10am PDT
- Live coaching from me on your ideas
- Full, lifetime recordings of every session
- Strategy Workbook with prompts and templates for each session
- Your completed Book Strategy Foundation: Big Idea, Ideal Reader, Chapter Outline, and Leverage Plan—done
About Your Host,
Rachel Harrison-Sund
Publishing Strategist | Founder of Expert to Author
Rachel Harrison-Sund is a self-publishing strategist and the creator of Expert to Author. A two-time award-winning art director turned publisher, she's released 1,000+ titles under various independent brand names, taught 5,000+ students, and built a 100K subscriber YouTube channel dedicated to helping people navigate the world of self-publishing.
Her work has been featured in Forbes, Money, and Applied Arts.
Rachel's expertise sits at the intersection of strategy, publishing, and design; helping coaches, consultants, and experts transform their knowledge into books that position them as the go-to authority in their space.
She built Expert to Author because she believes your message is too important to stay stuck in your head.
EARLY BIRD PRICING ENDS SEPTEMBER 23 AT 11:59 PM PST
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