The fact is, most people's only source of income is their salary and, as many are currently finding out during these uncertain times, it’s way too risky to rely on a single source of income alone. Even if you LOVE your current job, it’s crucial to build additional revenue streams that can carry you through economic uncertainty while also providing you with the financial abundance you’ve always dreamed of.
And if you're anything like me, you want to be able to make more money without spending more time at your job, or stay home with your kids without saying goodbye to a pay-check, or continue to see the cash roll in while you’re on vacation—or even when you're sleeping! If this sounds like you, then you must create a passive income stream.
Here’s where low-content publishing comes in.
You might have heard that the self-publishing industry is now worth over $1B, and many self-publishers are earning part or full-time incomes publishing low-content books like journals, planners, notebooks, guest books, and more on the Kindle Direct Publishing platform.
Passive income streams like paid advertising, affiliate marketing, e-commerce, or digital products can take months—if not years—to start generating meaningful income, whereas low-content books can begin generating income within days. This is because:
An additional income stream can provide a buffer that allows you to keep your head above water if your primary source of income suddenly disappears.
Chances are you’ve already decided that finding a way to earn some extra money is imperative for the success of your financial future. And because your time is not infinite, finding a way to generate passive income would be your holy grail.
And if you’re here now, this is most likely not the first online income “opportunity” that you’ve stumbled across, and it’s likely not the first one that you’ve invested time, and perhaps even money, into.
In fact, you may even have done some dabbling with low-content publishing already. You might have a list of ideas on hand, a few published books, and maybe even a few initial sales.
But even with the best intentions, many would-be low-content publishers quickly lose momentum, allowing those that are willing to stay the course to swoop in and gain the edge, while they remain stuck and without sales.
Without a crystal clear, step-by-step low-content publishing blueprint, many would-be publishers get completely lost.
“Expert” self-publishers make low-content publishing sound soooo easy, yet when they dive into the details, they find themselves stuck in analysis paralysis, eyes glazed over at the mention of “keyword research” or “HTML formatting”, uncertain if their cover and interior designs are good enough to attract paying customers, and feeling like they’re missing out on that elusive “secret sauce” that, if they could just wrap their minds around, would allow the royalty floodgates to open and flow freely into their bank accounts.
With too many unanswered questions and no clear path to getting back on track, abandoning the possibility of a profitable low-content publishing business becomes the easiest option.
And as someone who’s already got a full plate of family responsibilities, work to attend to, and a million things on the go, you literally can’t afford to spend time on something that just isn’t working.
Therefore, building your low-content publishing business the RIGHT way, the FIRST time around, is crucial to creating a successful, passive income-generating business that will keep paying you monthly royalties for as long as your books are for sale and in demand.
And luckily for you, there are actually VERY FEW people out there doing it right.
Because the barrier to entry is so low, low-content publishing attracts a lot of opportunists looking for a get-rich-quick scheme to make a fast buck with the least amount of effort required.
While low-content publishing is the quickest and least complicated way to start generating passive income, it’s not going to happen without commitment, consistency, and persistence. This is a real business model that requires real effort in order to payoff.
Many low-content publishers have been told that if they just publish as many books as they possibly can, the floodgates will open and a never-ending waterfall of cash will begin flowing in perpetuity. The philosophy behind this way of thinking is that if you just keep pumping out books at full speed, some of them must eventually sell a few copies.
These publishers are ignoring the fact that a real human customer must first be enticed to part with their hard-earned cash in exchange for your book. Tall order for a hastily-made, ill-targeted book.
Not only that, but because these poor quality books fail to sell more than one or two copies each—if they even sell at all—their publishers are forced to continue blasting out books by the thousand just to maintain any semblance of consistent monthly revenue—hardly the passive income stream you’re mostly likely striving to create.
Successful low-content publishers focus on quality rather than quantity. Spending time finding out what real, paying customers want and then creating a high-quality book, means you’ll end up generating more income from fewer books.
Many new low-content publishers begin their journey with big expectations, and when they don’t experience immediate success—or when they experience their first few sales and then their progress stalls out—they take it as a sign that low-content publishing success will always be just beyond their grasp. They might even proclaim that the market is “too saturated”, or that they’re “too late to the party” and the opportunity has already passed them by.
This could not be further from the truth.
The worst part?
A few people will get a nice fat slice of the pie, while the majority will simply give up before getting so much as a taste.
And the main reason for this, as you’re no doubt already aware, is that while the barriers to entry couldn’t be lower…
...the barriers toward the EFFECTIVE creation of a profitable and sustainable passive income generating low-content publishing business can be high.
But, as long as you sidestep the biggest, most common—and completely avoidable—blunders that most beginning low-content publishers make, a clear path toward low-content publishing success exists for you and is waiting for you to take your first step.
Despite all the hype currently surrounding low-content publishing, I believe that a sustainable long-term business that produces passive income for years to come takes commitment, patience, persistence and time. It is this mindset that will set you up to truly succeed at low-content publishing—not just for a few small quick wins that never fully blossom into a powerful income generating machine. The focus is on doing things the RIGHT way, the FIRST time around.
Rather than flooding the market with thousands of low-quality, poorly researched books in an attempt to sell more simply by publishing more, Low-Content Profits Academy places the emphasis on producing a smaller number of high quality, research-driven books that attract more paying customers. This leads to a more manageable catalogue of high-quality books that you can be proud of.
Every step of the process is covered in detail, and the accompanying Low-Content Publishing Checklist will ensure you don’t move forward until you’ve fully grasped the current concept and taken the appropriate action steps.
"Rachel's self-publishing insights led me to building a 6-figure publishing empire within just 6 months, and ultimately leaving my full-time job. Without question, I would not have had this level of success if it weren't for her feedback, tips, and tricks. She is truly a guru when it comes to self-publishing."
“Before LCPA I struggled with the keyword research and selection process, but the way Rachel broke it all down in the Research module finally turned on the lightbulb for me. This was a total game-changer, and with that foundation in place, I got to work and just had my first $11K month.”
“Since the course, I’ve become a six figure seller, so I guess the results speak for themselves! My hero book is a major best seller all year round, sports the Bestseller badge with a ranking under 10,000 for most of the year, and has over 4,000 reviews. I have another 10 books that have sold over 1,000 copies each, and half of my books sell on a regular basis. I’m extremely pleased with the results I’ve had since taking LCPA, and my KDP income is beyond my wildest dreams. Long may it continue!”
“When I came across LCPA, I was brand new to the self-publishing game, and had so many questions about the entire process. Joining LCPA helped to answer all of my questions, and more! The LCPA course provides a clear step-by-step action plan that is currently making my dream of generating great passive from home come true! I just hit my first $1.2K month, and am so excited to see my self-publishing business grow in the coming years. Thanks Rachel!”
“Before LCPA I struggled to earn a consistent income online. The course helped me to get focused and target the right niches, and after 4 months of consistent effort I had my first $5K month. Since then I’ve even had my first $1,200 day!”
All good things start with an idea, and this is where you’ll learn how to generate a lengthy list of them, ensuring that the well never runs dry.
You’ll learn how to pluck a single idea from your list and run it through a vigorous validation process, ensuring that the idea you green-light is one that real paying customers are already actively searching for, BEFORE you begin the design process.
Next, you’ll learn how to generate a long list of relevant, low competition keywords and assign the most potent ones to your Title information and backend keyword strings. Get this right and you’ll start off strong in the algorithm, your books served up on a platter to a glut of hungry, paying customers.
Finally, you'll cap off the research process by discovering the best categories to place your book into for the highest discoverability—even learning how to reverse engineer a bestseller.
You’ll rank your relevant keywords in order of competitiveness and then use The Ladder Method to select the specific keywords that will get you ranking for progressively higher competition keywords as your book ascends in the Bestsellers Rank
You’ll maximize each of your 7 keyword slots, crafting a potent group of keyword strings that will skyrocket your book’s discoverability to its maximum potential, without resorting to paid ads
You’ll craft powerful, keyword-enriched Title information, ensuring that your Title, Subtitle, and Series Title are working as hard as they possibly can to get your book in front of the right audience
Ensure you always remain on track with the LCPA Low-Content Publishing Checklist
Find links to all of the mentioned resources in the LCPA Resource Guide
You’ve done all of the hard work up front, and now it’s time to get creative and have some fun designing your book!
Your book cover is the first thing a potential customer will see when searching for books in the Amazon store, and you’ve only got a couple seconds MAX to make that first impression. If you don’t create an attention-grabbing cover, all your hard work from the research stage will go right out the window.
You’ll get inspired, gain the necessary technical knowledge, and get a handle on your image editing and design software options
Get a walk-through of the necessary steps to creating an effective cover design
You’ll find out how to customize purchased interior PDF templates using free online software
Rather leave the design process to someone else? Take a look at your outsourcing options
Wrap your head around copyright and trademarks, so that you can confidently create infringement-free books
This is where the rubber meets the road, and all of your efforts in front-loading the work are about to pay off—you’ve crafted a high-quality book that you KNOW real customers are actually searching for and pulling their wallets out to buy.
It’s time to round up all of your work from the previous two modules and swiftly enter your book details into your KDP account so you can finally hit that publish button!
Choose an appropriate Author Name for your brand new publishing brand
Write an enticing, professionally-formatted book description that compels paying customers to hit the Buy button by using the 5-Step Formula For Writing a Book Description That Sells
Find your book’s price-point sweet spot
Your book may be published, but the work's not over yet! It's now time to optimize your book listing and crank up its WOW factor to attract your target audience.
You'll do this by taking advantage of KDP's A+ Content as well as setting up your Author Central account—your brand's presence in the Amazon store.
My 5-Step Formula for Creating A+ Content That Converts
You’ve now got the publishing process down, and you’re confident in your ability to produce high quality, well-researched books that hungry customers will be clamouring to get their hands on. It's time to spread the word!
But learning how to promote your catalogue of low-content books is far from the end of the road.
Once you taste that initial success, you’re going to need some tips on how to blow this baby up and turn that nice trickle of sales into an unstoppable, raging river of royalty earnings.
Using the LCPA Email Marketing Swipe Copy, learn how to leverage your existing customer base by building and promoting to an email list of previous buyers—the best FREE way to market your books
Build on your initial success by implementing systems for scaling, so you can turn up the dial on your earnings and experience firsthand the massive success that other low-content publishers have experienced. The sky is the limit!
You’ve learned the theory, now it’s time to see it in practice! This brand new series of four videos follows me as I take a real book idea and complete the entire research and metadata creation process. It’s total behind-the-scenes access, giving you the opportunity to sit by my side and see exactly how I conduct the entire research process from start to finish.
These videos alone are worth the full price of the course!
Video 1: Niche Research
Watch me as I conduct start-to-finish keyword research on my book idea. Bring your favorite source of caffeine and maybe even pack a lunch—it's a looong one and I don’t skip a thing!
Video 2: Keyword Selection
Now that I've conducted the research for my book idea, follow along as I shortlist and assign keywords to my Title, Subtitle, and Series Title information, as well as create my 7 keyword strings.
Video 3: Category Selection
After choosing my final keywords it's time to find some relevant, low-competition categories to help with discoverability.
Video 4: Description Writing
On to the final piece of metadata creation, I'll now write my description using the 5-Step Formula for a Book Description That Sells.
Is your confidence a little shaky in the design department? Whether you're a complete newbie or just need a little extra hand-holding I've got you covered.
The Design Software Tutorials module is where you’ll find comprehensive step-by-step instructions on how to create both your interior manuscript file and your cover file in Affinity Publisher, as well Canva—a totally free online design program.
This is a serious group of online entrepreneurs committed to building a lucrative, sustainable low-content publishing business as efficiently and effectively as possible.
This is not a hang-out zone for looky-loos, dabblers, or tire-kickers; it’s a tightly knit group of dedicated online business owners, where you’ll find support, encouragement, and answers to all of your low-content publishing questions.
Tap into the collective knowledge, experience, and insight of fellow self-publishers walking alongside you on your path to success
Get near-instant answers to your most pressing troubleshooting questions from fellow group members
Bonus 1: Over the Shoulder Video Series: $97 Value
Bonus 2: Design Software Tutorials: $77 Value
Bonus 3: Private Facebook Group: $197 Value
Low-Content Profits Academy is a comprehensive, step-by-step implementation program for self-publishers who are excited and committed to building a sustainable, passive income-generating low-content publishing business RIGHT NOW.
You’ll have IMMEDIATE access to the full LCPA program, PLUS bonuses, meaning you’ll have the opportunity to go through the entire course BEFORE making a final commitment.
If you don’t feel totally confident in your ability to understand the foundational principles for success in low-content publishing, and the clear roadmap for success laid out in front of you, simply reach out within 30 days, show me you’ve put in the work, and I’ll refund your investment. Full details here >>
While the amount of low-content publishers might be increasing, SO IS THE DEMAND FOR LOW-CONTENT BOOKS!
And let’s not forget, the majority of new low-content publishers focus on quantity rather than quality, and have fallen deep into the “If I just publish thousands of books, the sales will come,” trap. This has resulted in nothing more than a sea of poor quality books that will never grab the attention of a real paying customer.
Here lies the golden opportunity for the savvy self-publisher—there will ALWAYS be room for those who are willing to take the time to do it RIGHT by staying research-driven and quality-focused, resulting in a profitable catalogue of books that produce passive income for years to come.
This is an area where many low-content publishers go wrong straight out of the gate. Their process falls apart in the research or design phase, and when their book is published to the sound of crickets, they immediately start spending money on ads hoping to kickstart some sales.
This is the WRONG way to leverage an ad spend, and it usually results in an increase in frustration and a decrease in revenue.
An ad spend can be a great way to amplify results, but they won’t create results out of thin air. A book should be generating some sales BEFORE a publisher even considers spending a dime on advertising, and those initial sales will only be achieved through solid research and the creation of a high quality book that customers are searching for.
Ads can amplify sales, but they are NOT necessary for success. In fact, I've generated multiple 6-figures in profits since I began without spending so much as a dime on advertising or any other promotional methods.
I’ll teach you exactly how to quickly create your LC books using simple, FREE online design software and stock imagery. From beautiful backgrounds to stunning typography, I’ve got you covered! I’ll also show you how you can customize purchased interior templates using free online PDF editors, and even how to outsource the whole process if you just don’t even want to go there.
A solid understanding of keyword research will make or break a beginner low-content publisher, so I want you to feel confident during this entire process. I’ll show you my exact method for finding, choosing and assigning low-competition keywords, as well as how to maximize those 7 backend keyword slots for maximum discoverability in the Amazon store. Once you have a solid grasp of this method, you’ll be head and shoulders above 90% of self-publishers out there.
One of the best—if not the best—things about running your own online business is the freedom to work when you want and how much you want. Those that are playing the long game know that there’s no rush to get to the finish line—slow and steady really does win the race. The key to success is not speed; it’s commitment, determination, and persistence. It’s not about how many hours per week you have, but committing to making the most out of the time you do have.
Having said that, I recommend committing at least 3-5 hours a week to work on your low-content publishing business to start earning a part time income as soon as possible. As your earnings increase you will likely want to ramp up your efforts to scale your profits, and before long you might be in a position to ditch that second job—or even your primary job—altogether!
Joining LCPA gives you access to our members only Facebook group—a serious group of online entrepreneurs committed to building a lucrative, sustainable low-content publishing business as efficiently and effectively as possible.
This is the place to tap into the collective knowledge, experience, and insight of fellow self-publishers walking alongside you on your path to success and get near-instant answers to your most pressing troubleshooting questions, as well as support and encouragement from fellow group members. And I am personally in the group on a daily basis posting answers to member questions.