FREE LIVE WORKSHOP

Find Your Book's Big Idea

Turn Your Expertise Into an Unforgettable Message

Uncover the one clear message that makes your book impossible to ignore—so you can stop second-guessing, start writing and finally become the go-to expert your ideal clients are already searching for.

 

  Thursday, May 28th, 10am PDT

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LIVE EXPERT PANEL

From Stalled to Published: Live Q&A with Book Industry Insiders

 

You have the idea. You have the expertise. What you don't have is a clear picture of what successfully publishing and launching your nonfiction book actually looks like. This panel demystifies the entire process, so you can stop stalling, get it done, and finally claim the credibility, visibility, and opportunities that come with being a published author.
 

 Tuesday, June 16th, 10am PDT

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What You’ll Get

Unfiltered access to a panel of book industry professionals—an editor, art director, success coach, and published author—who’ll answer your real questions about what it actually takes to get your nonfiction book over the finish line.

You'll leave knowing the answers to the most common author questions, like:

  • How do I figure out what makes my take on this topic different from the 50 other books already out there?
  • What's the difference between developmental editing, copy editing, and proofreading, and do I need all three?
  • How much does professional editing and design cost, and can I do it myself?
  • What makes a book cover look professional versus self-published?
  • How do you get over the fear of putting your ideas out publicly for the first time?
  • How do you launch a book when you don't have an audience?
  • What should an author do in the first 90 days after publishing to get the most traction?
  • How do you use a book as a lead generation tool rather than just hoping people buy it on Amazon?
  • How do you get speaking gigs, podcast invitations, and media features off the back of a book?

This Workshop Is For You If...

 

  • You're an established coach, consultant, service provider, or thought leader who has real expertise, real clients, and real results, and a book idea that's been sitting in various stages of someday for longer than you'd like to admit.
  • You're not looking for permission to write a book. You've already started. What you need is a clear picture of what comes next so you can actually get there.

This Workshop Is NOT For You If…

 

  • You're working on fiction, memoir, or personal narrative
  • Your primary goal is passive income rather than authority and visibility

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 Meet the Panel

Melanie Cossey — Editor 

Melanie brings over a decade of professional editing experience to every manuscript, with a certificate from Simon Fraser University and a background working with established publishers. She's edited across a wide range of non-fiction genres — including business, health, and personal development — and is a published author herself, which means she understands the writer's experience from both sides of the page.

Ana Sofia Mariz — Art Director 

Ana is an art director and typographer with over a decade of experience in editorial design, publication systems, and publishing production. She specializes in book interiors, covers, typography, and visual storytelling, helping authors translate manuscripts into cohesive visual experiences. Ana has worked across independent publishing, literary projects, and large-scale traditional publishing environments, and also taught typography and book design in both Brazil and the United States. 

Krisha Young — Published Author 

Bestselling author of The Gracious No. Coach and mentor for over 15 years. Krisha knows firsthand what it takes — and what it costs — to get a book out of your head and into the world.

Lisa Michaud — Success Coach 

With more than a decade of experience as a coach, entrepreneur, public speaker, podcast host, and educator, Lisa helps authors clarify their message, extract their best ideas, and maintain momentum throughout the writing journey. Her background in HR, onboarding, adult education, and continuous improvement allows her to thoughtfully design a client experience that supports how high-performing adults actually learn, create, and follow through. As a keynote speaker and workshop facilitator, real estate investor, and business owner herself, Lisa also deeply understands authority-building, marketing, visibility, and what it takes to grow an expert-driven brand in the real world.

 

Rachel Harrison-Sund—Founder of Expert to Author

Rachel Harrison-Sund is a self-publishing strategist and the creator of Expert to Author. A two-time award-winning art director turned publisher, she's released 1,000+ titles under various independent brand names, taught 5,000+ students, and built a 100K subscriber YouTube channel dedicated to helping people navigate the world of self-publishing.

Rachel's expertise sits at the intersection of strategy, publishing, and design; helping coaches, consultants, and experts transform their knowledge into books that position them as the go-to authority in their space.

Her work has been featured in Forbes, Money, and Applied Arts.

Core Message Clarity GPT

 

When you attend live, you’ll get access to the Core Message Clarity GPT. It’s designed to help you:

  • Identify the exact person your book is for so you’re writing with purpose and direction.

  • Outline the change your book creates—the problem your reader has and the outcome you’ll guide them toward.

  • Clarify your main message so your book has a strong, memorable point of view.

  • Sort through your ideas and pinpoint the one that’s worth turning into a book right now.

  • Strengthen your positioning so your book supports your authority, your content, and your offers.

  • Keep refining your concept after the workshop without getting overwhelmed or stuck.

It’s like having a message-focused book coach available any time you need clarity, direction, or confirmation that you’re on the right track.

 

Your Book Can't Change Lives If It Doesn't Exist Outside Your Head

Register For the Live Panel Now

 

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