FEATURED IN:
What We’ll Do Together
- Define Your Ideal Reader —AKA your Ideal Client: the exact person who’ll get a result from your book and want to work with you further
- Clarity Your Ideal Reader Transformation Statement—using the 3-question framework that tells you exactly where your Ideal Reader is stuck and what truth they need to move forward
- Uncover Your book’s Busted Assumption—the new way of looking at your Ideal Reader’s problem that instantly gets their attention
- Distill Your Core Message —your “Big Idea” that stops your Ideal Reader in their tracks and makes them think “This book was written just for me!”
Does This Resonate?
You tell yourself: "I'm too busy. I need to do more research. I’ll wait until inspiration hits."
But deep down, you’re wondering if the real reason you don’t just start is because you’re a teeny tiny bit scared.
- "It's already been done—by much smarter people than me."
- "Who am I to write a book when Dr. Whoever—with her PhD from Stanford and 50K Instagram followers—just released a book on this exact topic?"
- "Will anyone actually care about what I have to say?"
- “Even if I do write it, then what?”
Less qualified people are landing book deals, speaking gigs, and podcast interviews right now. Meanwhile, you're consistently disqualifying yourself from ever taking the first step.
So your book—your message—stays trapped between your ears.
The problem isn't that you lack expertise. You’ve worked long and hard to gain the skills, knowledge, and insights you have.
You're just overwhelmed by too many ideas.
Either you can’t decide which idea to turn into a book first, or you have the idea but you’re not exactly sure how to articulate it in a way that truly resonates.
This is the occupational hazard of being the brilliant creative you are!
The Truth You Need to Hear
Ideas aren't original—but perspectives are.
There are thousands of books on leadership, mindset, productivity, and personal growth.
But there's only one book that comes from your unique experience, your hard-won wisdom, your specific way of seeing the problem.
And if you feel called to write a book, there's someone out there right now who needs it.
Not the version from Dr. Whoever with the impressive credentials.
Your version. In your voice. From your perspective.
This Workshop Is For You If...
- You're a coach, service provider, expert, or entrepreneur who’s stuck in 'best kept secret' territory, while that person who started their business six months ago just got interviewed on The Amy Porterfield Show
- You have a topic you want to write about but you're spinning on how to position it, who it's really for, or what makes your take different, with 5 pages of notes scattered across 3 Google Docs to prove it
- You've started your book and stalled, or you keep starting and stopping, because something about the foundation just doesn't feel clear yet
- "Write Book" has been on your goals list multiple years in a row, and if you have to see it there again next year, you’re not sure you can take the disappointment
- You're ready to treat your book as the business asset it can be, not just a someday passion project
This Workshop Is NOT For You If…
- You're working on fiction or memoir
- You're still figuring out who you help and what you do
- You don't yet have a body of expertise to draw from
About Your Host,
Rachel Harrison-Sund
Publishing Strategist | Founder of Expert to Author
Rachel Harrison-Sund is a self-publishing strategist and the creator of Expert to Author. A two-time award-winning art director turned publisher, she's released 1,000+ titles under various independent brand names, taught 5,000+ students, and built a 100K subscriber YouTube channel dedicated to helping people navigate the world of self-publishing.
Her work has been featured in Forbes, Money, and Applied Arts.
Rachel's expertise sits at the intersection of strategy, publishing, and design; helping coaches, consultants, and experts transform their knowledge into books that position them as the go-to authority in their space.
She built Expert to Author because she believes your message is too important to stay stuck in your head.
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Your Book Can't Change Lives If It Doesn't Exist Outside Your Head
You already have the expertise. You've helped dozens (maybe hundreds) of people transform through your work.
But your impact is limited to the people you can reach one-on-one.
Your book multiplies your impact.
It reaches the person you'll never meet but whose life you'll still change.
It opens doors to speaking stages and podcast interviews.
It gives you instant credibility so you can finally introduce yourself as "Author of..." and watch how people respond differently.
But first, you need crystal clarity on the one core message that makes your book impossible to ignore.
BONUS:
Register now and when you show up live you’ll get my Core Message Clarity GPT.
Stop Waiting for "Someday"
Your Message Matters
And there's someone out there right now who needs exactly what only you can share.
Let’s find that message together.
CLAIM MY FREE SPOT: Find Your Book's Big Idea
